In the old offline times, when you read a newspaper for example, you can’t say something to the other readers or tell to the author of the article your point of view.
However, in this social connected world, now We can do this in a variety of ways.
But we still writing in old school way sometimes. First, don’t talk to the mass, talk directly to your reader. Yes, because now read something is chat-alike. I’m talking to you, my dear reader, and later you read my message, you can reply, and later I can reply too.
That is the new paradigm in the blogs, twitter, and every social site. Multi-directional communication. So move it to write in this way, do you think?